If you have a website that is not doing anything for you and getting traffic only by word of mouth because you have no twitter followers, how do you break out of the cycle? Simple, search engine optimization (SEO) does exactly that. SEO slowly and steadily will get your website more visitors by putting it in the top results for your optimized keywords.
So how does it work?
SEO specialists naturally optimize your website. They discover what phrases are bringing people to your site and optimize it so that people will type those phrases into the search engines, and your website will come up. Simple.
The bad news is that your website will not get the traffic you want without doing any of this. SEO requires time and patience to get the desired result. This is why many companies decided to outsource and hire people to do it for them.
For small business websites, they outsource quality articles and press releases to get their products listed on search engines and get their message across. It is effective but takes an investment of time and money to get top rankings. Why not invest in your potential. There are a few good SEO companies out there that can do it for you.
To outsource or not to outsource is your choice. If you are going to do it yourself, you need to invest your time and money in it. I do recommend becoming familiar with SEO as it will only require a few hours a month to undergo the steps and get you to the top of the results. So how do you get this done?
Setting Your Goals
Identify what you want to get from your website. Where do you want your website to be? What is your goal? When do you want to achieve it? You must have a clear goal from before you begin. Planning will help you achieve your goal.
If you are a home internet business, then you want to get your website to the top of the search engines. Where can you get the traffic? What does traffic bring? What is your goal? You need to have a goal before you start SEO.
If you sell products from your website or an affiliate program then you want to get sales. You want proof that the people you are marketing to are interested in your products.
How can you do this? Use web analytical tools. Analytics will help you determine the best time of day to promote your product. When are people searching for your product and using your keywords? What words bring visitors?
What do you want to achieve from your website? Submission. The submission is king. You want to get noticed by the search engines and get listed. Though, you don’t want to submit your site to the search engines on your own. So how do you go about submitting your website?
First, do your research and find the best software for submitting your site. We all have heard good things about Free Press Release (free info here:http://www.pressseller.com/free-press-releases.php), and so you can start there. It’s used by many, and it’s free.
Get links to your site
The first way to do this is to give people a reason to want to link to your site. Try to offer free stuff, free reviews, or free shout outs. When you get links like this, it’s not only a great way for you to get links, it’s free PR!
As I mentioned above, start by placing your links in articles, linking within your site or blog, and when you have money, start paying for it! SEO can pay off very well in the long run. But when starting it’s going to be a solid block of text to copy and paste. In the meantime, start putting these into your website.
If you are using a WordPress blog for your website, use these links in the header or footer of each page:
To conclude, this is how you should begin your SEO process. There are good and bad ways to improve your site. If you want my opinion, it’s best to follow the whole path and not get too carried away with the easy stuff.
This way, you’ll learn how to handle the technical parts and the promotion of your website. You see, not all of us can afford the despite the fact the .99 dollar a visitor to your website may bring some value, you’ll still need to employ a few techniques to keep them happy! This ends up costing you more than you bargained for, but you’ll also save a bunch of time and energy that you’ll use later on.
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