Search engine optimization is a critical part of any online project and just as crucial to get it right this time. A lot of people are going in to search engine optimization with totally the wrong perspective on building traffic to a website. They feel that it is easy to figure out how to get your website to rank number one in the search engine results, and they skip out on the fact that there is a lot of effort they have to put in to do it right. It is very different from what they think it is all about. To do it right the first thing you need to do is put in the work, and there is a learning curve to it.
First time in making SEO
The first step to setting up an effective search engine optimization solution is to get to understand the model the engines use and have a good understanding of what words are looked up the most. Any company you hire to do the writing for you will happen to have tools to get you started, yet all of them will likely not do it completely perfect. Just always remember that you are not hiring someone to write the content, rather you are hiring other people to build up as best you can a system for attracting all kinds of traffic to your website.
Setting the goals
What are the goals you have for your business? These are questions you should be asking yourself when you embark on your marketing efforts. If you are a business that is new or even just getting off the ground you will likely be looking for the first few months just to get people going. After that, you may be looking at months to reflect on your strategy. You will need to make your decision based on the amount of money you can eliminate per word with your solution. If you are looking at a fixed cost approach at a keyword density that is not as good as you are going to be in your target niche, you will need to find a solution that is better than what you currently have.
Let’s say that you are in the sporting goods industry and you have one product. Now you might be looking to target a keyword that is going to cost you $150 to rank and then another keyword that only costs you $25 to rank. You should be okay if that targeted keywords only bring in 10% or less of the people that are looking at those terms. In that case, they may not be worth all the extra work.
The important thing to remember is that you need to put in a lot of data to get all the required information. For example, when you target a keyword such as “sports drinks”, you have a lot of related words that may be searched. “Sports drinks that are healthy” as an example. The problem with that is you have no idea what that group is looking for, who has bought that product, how much they are willing to pay for it, and whether they have anything else they need. Again, you have to have a way to get all that pertinent information.
With all this information, you will be able to calculate your content needs and how you will be able to bring the required traffic to your website. Targeted content isn’t just about the content on your website, but also in the articles that are written about you or your products. So, you should be looking for articles that are keyword targeted at a level that makes you stand out, and you are using the most powerful words. You may not be able to rank well for all the search terms, in that case, you can always take a look at per word counts. But, it is well worth it to optimize correctly.
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