Link building is one of the main ways to increase the popularity of a website on a search engine. Links are addressing that leads to your site and is an essential way to market yourself and your products. Link building can and should be done both internally and externally.
The main reason for link building is to spread and build visibility for your site and to obtain a higher rank in the search engines. If your site is SEO’d properly then you will have search engine optimized links. There are ways to usually do link building internally, and there are also ways of building external links.
Content is a key
Visually appealing content is an essential part of link building. Some of the most common and perhaps laborious ways of internal link building are through article submission or giving something away for free and through various forms of surveys of people. Most internal link building should be done often, so it’s important that you not only build links internally but also that you improve your website’s ranking internally for that keyword or phrase. If you build links outwardly then you will only deliver qualified traffic, and not just any web traffic at all, but qualified traffic who will then hopefully go on to buy from your site. If you don’t know if you already have lots of relevant links, it would help to know the most common ways of link building and the most common ways of ranking on page one of Google.
There are shady marketers out there that will spam your email inbox with links to their site, and others submit your URL to all kinds of places for you to have a link on a page, but not all of these sites will do you any good in the search engines, and all of them don’t offer anything useful anyway. If you do use this kind of marketing source you could be penalized or banned from a site altogether, and it is essentially a waste of time. One excellent source of link building is free directory sites. You could start with the main ones, like FreeDMOZ.org, and other than a possibility of not gaining any link juice from these directories, you are still targeting the right people and engaging in a highly beneficial way.
When you are looking for ways of going about link building, you should try submitting to as many directories as you can. The more directories you can submit to, the more opportunity you have to build links, and the more people will notice your site.
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