SEO is something that you must do to get your website to rank well in the search engine results. But the biggest challenge is that you must learn how to do it right. Not only that, but you must also learn what you need to know to have success with it. No need to pay hundreds or thousands of dollars to SEO specialists when you can learn about it yourself.
In this article, I will be showing you how to get your website ranked in the search engines. No, this does not involve PPC. If you have money to spare, go for PPC. For the rest of us, organic SEO is the best option.
SEO is not a hit and miss proposition
It takes planning to achieve the results. Before you can see results, you have to apply some process to your website. It could be anything from adding unique content to changing the website’s description and title tag. If your website is already ranked well, nothing can be done to improve your position.
Depending on what your website is about, you need to optimize your Title, H1, and H2 tags. The Title tag is the tag that is used in the title of your website. The H1 tag is used in the title of the home page. The H2 is the H2 on the home page. Be sure that you use your keywords in the title, but don’t create ridiculous or unnatural looking titles. The Meta Description tag is used to describe your site in the search results. So be sure that you describe your site well with the users’ perspective. If you use Microsoft Word, you can paste the contents of the description tag into the document.
Be sure that the description tag contains one or more keywords specific to your site. Do not use 70 keyword metatags. Some search engines disagree with this because some tags that are not part of your website are considered as keyword spam. This includes tags like “description” and “keywords” as well as the header tags.
Create your site map
A site map is a page listing links to all the pages of your site. It helps users to easily navigate the site and find pages. “Googlebot” is the software used by Google to index websites. This can cause problems if you don’t create a site map. So create a site map, make use of relevant keywords, and you will see a boost in your search rankings.
Having a blog is one of the best SEO strategies. Use your keywords in your blog posts, and make sure you use SEO keywords. If you are blogging about your local restaurant, including the restaurant in your blog posts. If you are blogging about affiliate programs, make sure that you include the pursuit of traffic in your blog. Write clickable words that allow the searcher to sign up for your program. Include the contact information of your site in the blogs. Your website should be easy to navigate and be very easy to read. Design your site to make it easy to navigate and to make it possible to find what the need of the user. If possible, use graphics for your website that can be loaded quickly and make sure that your website is loading faster.
Be sure that you have no broken links
With broken links, users will be unable to find their way around your site. It also creates a bad impression on the user’s mind about your business.
Make sure that you have no missing pages or pages that are not related to the topic of your website. The user will be able to find what they are looking for.
Make sure that the search engines can spider your site. Spiders are software that follows links on your site. If your site is inaccessible to them, they will not be able to follow the links, and this results in fewer of your pages appearing in the search results.
Make sure that you have no broken links. Also, your site should be coded in a way that is search engine friendly.
Be sure that you have control over the processing of your code. If your site is slow to load, your visitors are likely to leave.
Make sure that your HTML tags are placed correctly
They should contain the title, keywords, and description. Make sure that hyperlinks are formatted appropriately. If they are in plain HTML and not Flash, make sure that they are prepared. For example, if they refer to a picture of a destroyed illegally partly destroyed city next to the border of the United States, make sure that it is not a picture in a Flash file. Be sure that the site does not refer to businesses with a negative connotation. Some businesses are honest and reputable, and they should have no problem with Search Engines wishing to glorify their own business.
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